Martello Advisory bridges the gap between commercial innovation and defence adoption — providing the institutional credibility, strategic translation, and ecosystem access that established companies need to become effective participants in the Canadian defence sector.
Canadian defence procurement pipeline over the next two decades — Canada's first Defence Industrial Strategy, 2026
Of contracts targeted to Canadian firms within 10 years under the new BUILD-PARTNER-BUY framework
Entry points, programmes, and pathways in the Canadian defence ecosystem — most commercial companies know fewer than five
Many of Canada's most capable commercial firms — technically strong, operationally mature, with proven products or services — are structurally unable to access the defence sector. Not because their capability falls short, but because they lack the institutional understanding, trusted relationships, and procurement knowledge that defence requires.
At the same time, the defence sector continues to struggle with slow adoption of commercial innovation, fragmented capability development, and limited visibility into what commercially mature organizations can actually deliver.
Martello Advisory exists to close that gap.
Canada's first Defence Industrial Strategy, released in early 2026, commits to a $180 billion procurement pipeline over the next two decades — with 70% of contracts targeted to Canadian firms.
The opportunity is large and the window to establish a position is open. The question for most commercial companies is not whether the opportunity is real. It's whether they have the institutional knowledge to reach it.
The Canadian defence ecosystem has over 110 entry points, programmes, and pathways across 9 major areas — from government customers and procurement vehicles to defence primes, innovation funding, and international markets. We've mapped all of it.
Explore the Full Ecosystem MapNot sure if your company is ready for defence — or whether defence is the right move at all? A structured expert assessment of your company's defence applicability, delivered within 5 business days. Clear, honest, and specific to your situation.
What you receive:
A clear, defence-relevant restatement of what your company actually does, in language that resonates with military buyers and programme offices.
Assessment across four dimensions: technical fit, procurement accessibility, organizational readiness, and competitive differentiation.
Specific programs, vehicles, or customer types most likely to be accessible given your current position. A prioritized view of what is actually within reach.
The single most important thing standing between your company and defence market entry. Named directly, so you can act on it.
A specific, actionable recommendation — which may or may not involve Martello Advisory. The Snapshot is designed to be genuinely useful regardless.
Before committing time or resources to pursuing the defence sector, get a clear, expert-validated view of whether and how defence market entry makes sense for your company.
Request Your Snapshot Learn how we work first →Martello Advisory works with a select number of clients at any time. If you're considering defence market entry, earlier is better — both for positioning and for availability.