Our service model follows a logical path: assess the opportunity, build a comprehensive plan, then execute that plan with ongoing advisory support. The Commercialization Roadmap is the anchor — every step before and after it connects to it.
Our service model follows a logical path: assess the opportunity, build a comprehensive plan, then execute that plan with ongoing advisory support.
The Commercialization Roadmap is the anchor. It gives every subsequent step a mandate, makes progress measurable, and ensures your engagement is grounded in a defined strategy rather than open-ended advice.
A rapid 5-day assessment of your company's defence applicability.
After five days, you have a clear, expert-validated view of whether and how defence market entry makes sense — before committing time or money.A structured evaluation of your capabilities against current and emerging defence requirements.
You walk away with a gap analysis, realistic application areas, and a prioritized adaptation pathway.The comprehensive, client-specific plan for entering and succeeding in the defence sector.
A complete, written strategy: capability positioning, procurement pathways, stakeholder map, compliance requirements, funding plan, and a phased 12–36 month execution plan with milestones.The ongoing advisory relationship that executes your Roadmap.
Monthly engagement covering milestone tracking, stakeholder management, opportunity identification, and course corrections — so the strategy stays live and moves forward.Bid development support, defence funding navigation, programme and project delivery, staffing and talent advisory, and partnership structuring.
Activated as your engagement matures — each service tied to a specific milestone or need in your Roadmap execution.If this sounds like your company, the Defence Readiness Snapshot is the right starting point.
Request Your SnapshotNot sure if your company is ready for defence — or whether defence is the right move at all? That's exactly what the Defence Readiness Snapshot is for. A structured expert assessment of your company's defence applicability, delivered within 5 business days.
Request Your SnapshotA clear, defence-relevant restatement of what your company does, in language that resonates with military buyers.
Assessment across four dimensions: technical fit, procurement accessibility, organizational readiness, and competitive differentiation.
Specific programs, vehicles, or customer types most likely to be accessible given your current position.
The single most important thing standing between your company and defence market entry. Named directly, so you can act on it.
A specific, actionable recommendation — which may or may not involve Martello Advisory. The Snapshot is designed to be genuinely useful regardless.
A comprehensive, client-specific plan for entering and succeeding in the Canadian defence sector — built before any ongoing engagement begins.