The Commercialization Roadmap

Every step you take with a defined purpose and measurable direction.

A comprehensive, client-specific plan for entering and succeeding in the Canadian defence sector — built before any ongoing engagement begins, so every subsequent step has a mandate.

What It Is

The anchor of every engagement.

The Defence Commercialization Roadmap is a client-specific document — built around your company, your capability, and your specific situation. It covers every dimension of your defence market entry: where your capability fits, which procurement pathways are most accessible, who the key stakeholders are, what compliance and security requirements apply, and which funding programmes are available to you.

It closes with a phased 12–36 month execution plan with clear milestones.

It is not a generic market overview. Every section is produced through a combination of structured intake, capability assessment, and institutional knowledge of the Canadian defence sector that takes years to develop independently.

Why the Roadmap comes first

Most advisory engagements start with open-ended retainers and produce ongoing advice. The Roadmap changes the structure entirely: it defines the destination first, then the path to it. Every subsequent advisory conversation has a mandate — a specific milestone to hit, a gap to close, a relationship to build.

The result is measurable progress rather than consumed hours.

11 sections covering every dimension of your defence market entry
36 month execution plan with specific milestones and KPI framework
What Each Section Delivers

A complete strategy, not a summary.

1
Client Context & Strategic Framing
A clear picture of your company's current position, the defence market opportunity specific to your capability, and the strategic intent and success definition for your engagement. This section ensures every subsequent part of the Roadmap is oriented toward outcomes that are actually meaningful for your business.
2
Capability Positioning
How your commercial capability translates into defence-relevant language, where it maps against military frameworks and operational requirements, your technology readiness level, and how you are differentiated from existing solutions. This is the foundation of every stakeholder conversation and bid you will write.
3
Security, Compliance & Operational Readiness
Your security clearance pathway, the specific compliance requirements that apply to your target programmes, data and IP protection framework, and an honest assessment of your current operational readiness. Defence contracts require specific organizational postures — this section maps exactly what needs to change.
4
Stakeholder & Relationship Strategy
A map of the government, military, and industry stakeholders relevant to your specific target area — with a sequenced plan for building the relationships that matter. Requirements documents are shaped in the 6–24 months before formal publication. This section ensures you are engaged during that window, not responding to it.
5
Sales Avenues & Procurement Strategy
A prioritized plan across all relevant procurement pathways: direct government vehicles, innovation programmes, prime subcontracting, allied market access, and capital programmes. Every available avenue is evaluated against your current position and prioritized for sequenced pursuit.
6
Funding Model
Every funding programme available to your company, a stacking strategy to maximize non-dilutive capital, and a cash flow model showing how funding covers your investment over time. Defence market entry requires sustained investment — this section maps the non-dilutive funding available to reduce the capital cost.
7
Talent, Organization & Knowledge
The talent gaps that need to be filled, how to structure your organization to pursue defence alongside your commercial business, and how to build and retain institutional defence knowledge. The Dual Mandate challenge — running a commercial business and a defence initiative simultaneously — is addressed structurally in this section.
8
Integration, Partnerships & Long-Term Positioning
Partnership and prime subcontracting targets, long-horizon pathway to programme-of-record status, sustainment revenue positioning, and strategic value considerations. This section addresses the 5–10 year picture, ensuring early decisions compound toward durable market position rather than tactical wins.
9
Programme & Project Delivery
How to structure delivery against a defence contract, the reporting and contract management obligations you will face, and the risk and governance framework for your programme. Commercial delivery practices and defence contract delivery are meaningfully different — this section maps the delta.
10
12–36 Month Execution Plan
A phased execution plan with specific milestones, a prioritized 90-day action plan, and a KPI framework so you can track progress against the strategy. This is the section that makes the Roadmap a living document rather than a report — it defines what done looks like at every stage.
11
Recommended Support Approach
How ongoing advisory support maps to your Roadmap — what each phase of execution requires and how to maintain momentum as the strategy unfolds. This section gives you a clear view of what the ongoing engagement looks like, what it costs, and what it produces.
Get Started

The Defence Readiness Snapshot is the entry point.

A 5-day expert assessment that gives you a clear, honest view before committing to the full Roadmap engagement.

Request Your Snapshot